In the first part of this three part series on quality, our VP of marketplace quality John Murphy and director of traffic quality operations, Christopher Hallenback discuss the implications of ad fraud with Michael Tiffany, CEO and Founder at WhiteOps and David Hahn, EVP of Product and Strategy at Integral Ad Science.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
