We recently spoke with a number of executives from companies leading the fight against fraud, including WhiteOps, Integral Ad Science, and Dstillery, to discuss their own approaches to identifying and eradicating fraud. This second piece in our three-part series talks about the connection between video, viewability, viewer experience and fraud.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
