This webinar will demonstrate how effective audiences are created, activated, and measured in OpenAudience including:
- Examples of audience creation, spanning pre-packaged Partner Audiences, 1st party seeded Custom Audiences and Lookalike Audiences.
- How to activate audiences across the open web – in one workflow – by federating our market’s leading identity solutions and data providers.
- A look at how audiences can be selected and optimized with new supply-side signals and measured for either online or offline KPIs
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
