How Effective Audiences are Created in OpenAudience

By OpenX in Videos|April 29, 2020

This webinar will demonstrate how effective audiences are created, activated, and measured in OpenAudience including:

  • Examples of audience creation, spanning pre-packaged Partner Audiences, 1st party seeded Custom Audiences and Lookalike Audiences.
  • How to activate audiences across the open web – in one workflow – by federating our market’s leading identity solutions and data providers.
  • A look at how audiences can be selected and optimized with new supply-side signals and measured for either online or offline KPIs