In the next installment of our “Exploring Digital Minds” video series we’re chatting with some of the most influential players in our industry during Advertising Week New York!
In this episode, OpenX chief communications and brand officer Dallas Lawrence sits down with CEO of The Trustworthy Accountability Group, Mike Zaneis. The two discuss the current state of trust in digital advertising, global quality standards and the role of brand security officers.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
