Trust, transparency and the future of ad tech were high on the list of priorities for digital publishers, advertisers, and of course, ad tech providers at Advertising Week New York 2017. Intermarkets’ Vice President of Sales and Programmatic Strategy Erik Requidan joined us backstage to share his views on the topic.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.