At Cannes Lions 2025, OpenX facilitated a forward-looking discussion on global privacy trends and their impact on digital advertising addressability. Moderated by Seb Joseph, Executive Editor at Digiday, the conversation featured insights from Julie Rooney (Chief Privacy Officer, OpenX), Will Doherty (SVP, Inventory Development, The Trade Desk), Zach Lain (Director, Global Data Partnerships, PepsiCo), and Matt Burgess (VP, Programmatic and Adtech, Vevo).
The panel examined the industry’s shift toward authenticated and consented environments — especially in channels like CTV and audio — which offer improved consumer experiences and enhanced targeting capabilities without compromising privacy. They also discussed the importance of helping buyers and publishers get a fuller picture of their consumers through interoperable signal strategies.
Watch their conversation above or via this link, and discover how OpenX provides holistic solutions for our partners to drive addressability and consumer trust.
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About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
