This is part 3 of a 3 part series in understanding the wonderful world of Programmatic Direct.
Ever wondered when to use which Programmatic Direct buying model? Here’s a guide
Learn more about Programmatic Direct the easy way: download the full cheat sheet here.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
