Programmatic Direct 101 for Buyers: When to Choose Which Buying Method

By OpenX in OpenX Innovations|March 27, 2017

This is part 3 of a 3 part series in understanding the wonderful world of Programmatic Direct.

Ever wondered when to use which Programmatic Direct buying model? Here’s a guide

Programmatic Direct

Learn more about Programmatic Direct the easy way: download the full cheat sheet here.