Programmatic Direct 101 for Buyers: When to Choose Which Buying Method

By OpenX in OpenX Innovations|March 27, 2017

This is part 3 of a 3 part series in understanding the wonderful world of Programmatic Direct.

Ever wondered when to use which Programmatic Direct buying model? Here’s a guide

Programmatic Direct

Learn more about Programmatic Direct the easy way: download the full cheat sheet here.


About OpenX

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.

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