Programmatic advertising is entering its second decade and has become the dominant method for display ad spending. It’s also capturing a notable, and growing, share of spend across mobile app and video as the technology advances and adapts to meet the changing needs of marketers. In the Japan and Asia Pacific (JAPAC) region specifically, the future of programmatic is bright.
Our new research, The State of Programmatic in JAPAC: Current and Future Drivers of Growth, produced in conjunction with ExchangeWire, showed that more than three-quarters (76.6%) of media professionals across the Japan and Asia Pacific (JAPAC) region increased their programmatic investment, over the last 12 months.
Surveying professionals from Australia, India, Indonesia and Japan, the findings revealed a number of trends influencing investment and future development in the region. The research also includes analysis from industry thought leaders at Publicis, Microsoft, Times Internet, Unilever and Xaxis to provide further insight into emerging trends.
Beyond a deep-dive into high level growth trends fueling programmatic, the research examines the use and development around recent industry innovations, such as ads.txt and header bidding, as well as broad sentiment around emerging advertising channels that have recently begun selling ads programmatically.
Some highlights of the report include:
Visit ExchangeWire to watch the most recent MadTech Webcast where OpenX MD of APAC, Andrew Tu, and ExchangeWire CEO Ciaran O’Kane talk through the findings of the report. Watch the webinar and view a free copy of the report, here.