Earlier this year, OpenX released its opt-in video ad format into beta after a successful…
StaffDecember 6, 2018
Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018
We caught up with Ashley Sargent, Senior Media Buyer at Liberty Mutual on her team’s…
StaffJuly 25, 2018
How is Programmatic growing at Katana? Since Katana’s inception in 2013, we have specifically focused…
StaffJanuary 20, 2017
Programmatic advertising exchanges facilitate trillions of transactions each year, totaling nearly a third of all…
StaffDecember 3, 2015
Programmatic has transformed the industry, bringing greater efficiency with real-time optimization. However, when will programmatic…
StaffOctober 15, 2015
The 2014 Global Programmatic Insights Report is the first study of both buying and selling…
StaffFebruary 25, 2015