Mobile InnovationBrand Insights How to Target your High-Value Mobile Users at Scale Earlier this year, OpenX released its opt-in video ad format into beta after a successful…StaffDecember 6, 2018
Brand InsightsVideos Insights from BuzzFeed In the next installment of our "Exploring Digital Minds" video series we sat down with…John GentryOctober 30, 2018
Mobile InnovationProduct Updates How to Target your High-Value Mobile Users at Scale Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…StaffOctober 10, 2018
Brand Insights Buyer Spotlight: Liberty Mutual We caught up with Ashley Sargent, Senior Media Buyer at Liberty Mutual on her team’s…StaffJuly 25, 2018
Culture Corner 3 Hot Advertiser Topics from OpenX’s Buyer Development Expert 1. Who is Joey Leichman, and what do you do to make OpenX great? My…StaffApril 26, 2018
Brand Insights Buyer Spotlight: Katana How is Programmatic growing at Katana? Since Katana’s inception in 2013, we have specifically focused…StaffJanuary 20, 2017
Brand InsightsPublisher Trends Ad Exchanges Are (not) All The Same Programmatic advertising exchanges facilitate trillions of transactions each year, totaling nearly a third of all…StaffDecember 3, 2015
Brand Insights The Programmatic Promise Programmatic has transformed the industry, bringing greater efficiency with real-time optimization. However, when will programmatic…StaffOctober 15, 2015
Mobile InnovationBrand InsightsPublisher Trends From Programmatic Scale to Sophistication The 2014 Global Programmatic Insights Report is the first study of both buying and selling…StaffFebruary 25, 2015