The School of Programmatic officially launched in the US on Day 3 of Advertising Week…
StaffAugust 29, 2016
We sat down with Chris Romano, Director of Platforms at Amnet, the programmatic team for…
StaffJune 15, 2016
As with any industry undergoing rapid change, challenges abound in programmatic. Hurdles for continued growth…
StaffMay 18, 2016
Quality and transparency are among the top concerns for publishers and advertisers when it comes…
StaffApril 25, 2016
Over the last year seismic shifts have transformed the digital advertising landscape, most notably is…
StaffMarch 16, 2016
With the rise in popularity of header bidding as a mechanism for publishers looking to…
StaffMarch 11, 2016
Twitter defines #RTG as “Road to Greatness.” Ad tech interprets it as “Real-time Guaranteed.” At…
Ben JohnsonFebruary 5, 2016
The more you know about an audience segment, the more valuable that audience segment becomes.…
StaffFebruary 1, 2016
Programmatic advertising exchanges facilitate trillions of transactions each year, totaling nearly a third of all…
StaffDecember 3, 2015