Trust, but Verify Don’t assume that all data is created equal in terms of quality…
Dmitri KazanskiJune 15, 2017
Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…
Dmitri KazanskiJune 6, 2017
As more people consume content in mobile environments, particularly in app, it’s no surprise that…
StaffMay 19, 2017
Private marketplaces (PMPs) have been around for several years now and their popularity will soar…
Renaldo Davis, Senior Programmatic ManagerMay 3, 2017
Last month CafeMedia reached 91 million unique monthly US visitors and took the #23 spot…
StaffApril 5, 2017
This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…
StaffDecember 23, 2016
Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…
StaffDecember 15, 2016
To stop ad fraud, which jeopardizes the development and adoption of new ad tech solutions,…
StaffDecember 8, 2016
If you’re not buying inventory directly from a publisher via an IO, it’s important to…
Nicole Scaglione, Director of Buyer Development, OpenXNovember 30, 2016
Part 1: The Impact of Fraud Ad fraud is expected to cost the advertising industry…
StaffNovember 22, 2016
The School of Programmatic officially launched in the US on Day 3 of Advertising Week…
StaffAugust 29, 2016