As with any industry undergoing rapid change, challenges abound in programmatic. Hurdles for continued growth…
StaffMay 18, 2016
Quality and transparency are among the top concerns for publishers and advertisers when it comes…
StaffApril 25, 2016
Over the last year seismic shifts have transformed the digital advertising landscape, most notably is…
StaffMarch 16, 2016
With the rise in popularity of header bidding as a mechanism for publishers looking to…
StaffMarch 11, 2016
Twitter defines #RTG as “Road to Greatness.” Ad tech interprets it as “Real-time Guaranteed.” At…
Ben JohnsonFebruary 5, 2016
The more you know about an audience segment, the more valuable that audience segment becomes.…
StaffFebruary 1, 2016
Programmatic advertising exchanges facilitate trillions of transactions each year, totaling nearly a third of all…
StaffDecember 3, 2015
The 2014 Global Programmatic Insights Report is the first study of both buying and selling…
StaffFebruary 25, 2015
Traffic quality serves as an umbrella term for a host of related topics: fraud, bots,…
John Murphy, VP of Marketplace QualityFebruary 9, 2015
2014: The Year of Programmatic The Association of National Advertisers (ANA) declared ‘programmatic’ as the…
Ronald RamlanJanuary 6, 2015