Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences they are reaching, where and when, opening the pipeline for increased investment in new digital advertising techniques. This is an entirely achievable endeavor but will require participation from all sides of the industry.
In the third and final part of our series on improving ad quality, our marketplace quality experts join executives from WhiteOps, Integral Ad Science, and Dstillery to share their visions of a fraud-free marketplace. We explore how to encourage collaboration between vendors, agencies and brands to promote a more fair and transparent exchange for a brighter digital advertising future.
Key Takeaways:
- Technology is at the heart of rooting out digital ad fraud
- Cross functional teams from data scientists to engineers to in-house experts need to work together to rapidly adjust to emerging threats
- Winning the fight against fraud is not about what tools you bring to it today, but what tools you can develop for future problems
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
