At Cannes, OpenX hosted a forward-looking panel on how AI and agentic technology are reshaping the programmatic advertising landscape. Moderated by Anthony Katsur, CEO of IAB Tech Lab, the discussion featured perspectives from Jonathan Roberts, Chief Innovation Officer at People Inc.; Kimberly Jones, President and CEO of Butler/Till; Christopher Paquette, Founder and CEO of DeepIntent; and Tyler Romasco, EVP, Commercial at OpenX.
The conversation centered on how independent companies across the programmatic ecosystem are using AI to move faster, improve decision-making, and compete more effectively against scaled platforms. Panelists also discussed why trusted inputs, clean data, transparency, and human judgment remain critical as AI becomes more embedded in programmatic buying and selling.
Watch the full conversation via this link, and discover how OpenX helps independent partners activate AI-driven intelligence across the programmatic supply chain with greater transparency and smarter decisioning at the source.
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About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
