How OpenAudience Will Drive Audience Engagement in Cookieless Environments

By OpenX in Videos|March 12, 2020

Learn how OpenAudience, our people-based marketing solution for the Open Web, is geared to increase audience engagement and drive stronger marketing outcomes – despite changes to privacy regulation, online identity, and the closed platform ecosystems.


About OpenX

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.