Google recently announced that within two years, Chrome will end support for third-party cookies, and combined with the emergence of privacy regulations like GDPR and CCPA, there are questions across the entire digital advertising ecosystem around how to adjust and best set up businesses to succeed going forward. There is real concern that the changes will lead to the loss of ad revenue for publishers, and fewer options for marketers to leverage data to achieve better marketing outcomes.
In the midst of this significant industry change, we recently hosted a webinar with Todd Parsons, Chief Product Officer at OpenX, and Travis Clinger, VP of Strategic Partnerships at LiveRamp, as they discussed How to Boost Revenue in Cookieless Environments. If you didn’t have a chance to watch, we have posted the full webinar on our site.
Whether you are a publisher, ad network, brand marketer, or agency employee, this webinar is intended for anyone concerned about the implications of the deprecation of the cookie.
You will gain actionable advice on how OpenX’s OpenAudience solution, combined with LiveRamp’s Authenticated Traffic Solution allows publishers to match consented user cookie data with a LiveRamp IdentityLink in a way that is not reliant on third-party cookies. The combined solution provides marketers a way to maintain the identity information that is critical to their business, while also ensuring publishers maintain the ability to leverage their data to increase yield and monetization.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
