How OpenAudience Will Drive Audience Engagement Without Third-Party Cookies 

By OpenX in Brands & Agencies, OpenX Innovations, Publishers|March 13, 2020

The convergence of challenges brought on by changes to privacy regulation, online identity, and the closed platform ecosystems is daunting, to say the least. 

We’ve set up a three part series of webinars to help our partners better navigate the changing landscape, and in part two of the series, OpenX Chief Product Officer, Todd Parsons discussed how our people-based marketing solution, OpenAudience, will drive audience engagement in cookieless environments. 

If you missed the live webinar, we welcome you to check out the recording as we drilled into how OpenAudience works with key privacy + identity activation partners and how we’ve designed our solution to help marketers target and engage audiences in a privacy-compliant manner…ultimately without a cookie in sight.

In case you missed our previous webinar, Todd Parsons was joined by LiveRamp VP of Strategic Partnerships, Travis Clinger, and the two of them offered actionable advice on how OpenAudience, combined with LiveRamp’s Authenticated Traffic Solution, allows publishers to match consented user cookie data in a way that is not reliant on third-party cookies.

We hope you enjoy the webinar recordings and be sure to tune into our last installment of the three part webinar series coming soon.