This is part 1 of a 3 part series in understanding the wonderful world of Programmatic Direct.
Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all deals are created equal. Below are the three basic types of Private Marketplace Deal types.
Preferred Deal: One buyer buys an inventory package from one publisher at a fixed price, ahead of the open exchange.
Private Auction: Multiple invitation-only buyers bid on an inventory package, subject to a specified deal floor price, ahead of the open exchange.
Within the Open Auction: Multiple invitation-only buyers bid on an inventory package, subject to a specified deal floor price, in competition with the open exchange.
Learn more about Programmatic Direct the easy way: download the full cheat sheet here.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
