This is part 1 of a 3 part series in understanding the wonderful world of Programmatic Direct.
Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all deals are created equal. Below are the three basic types of Private Marketplace Deal types.
Preferred Deal: One buyer buys an inventory package from one publisher at a fixed price, ahead of the open exchange.
Private Auction: Multiple invitation-only buyers bid on an inventory package, subject to a specified deal floor price, ahead of the open exchange.
Within the Open Auction: Multiple invitation-only buyers bid on an inventory package, subject to a specified deal floor price, in competition with the open exchange.
Learn more about Programmatic Direct the easy way: download the full cheat sheet here.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
