Mobile InnovationPublisher TrendsProduct Updates

App-ads.txt – a critical tool for mobile app publishers to stop bundle spoofing

On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…

StaffApril 12, 2019

Product Updates

How OpenX is Collaborating with Google to Realize its New Product and Technology Strategy

Earlier this week, Openx and Google announced a first of its kind collaboration that will…

Paul RyanJanuary 23, 2019

Videos

Charting the Future of Marketplace Quality with John Murphy

Our OpenXperts series profiles some of OpenX's most innovative thought leaders as they describe their…

John Murphy, VP of Marketplace QualityDecember 17, 2018

Brand InsightsPublisher Trends

Committing To Quality and Accountability Through Shared Principles for Programmatic

Earlier today, many of the industry’s leading sell-side exchanges released a joint statement of principles…

Tim CadoganOctober 17, 2018

Brand InsightsPublisher Trends

Rethinking Consumer Engagement at AWNY 2018

Another Advertising Week has come to a close and as industry leaders leave the ‘Big…

Stephanie HernandezOctober 9, 2018

Brand InsightsVideos

Insights from Amino Payments at Advertising Week NY

In the next installment of our "Exploring Digital Minds" video series we're chatting with some…

Ian Davidson, Platform Demand at OpenXOctober 5, 2018

Publisher TrendsVideos

Insights from Business Insider at Advertising Week NY

In the next installment of our "Exploring Digital Minds" video series we're chatting with some…

Dallas Lawrence, Chief Communications and Brand OfficerOctober 5, 2018

Culture CornerVideos

Insights from TAG at Advertising Week NY

In the next installment of our "Exploring Digital Minds" video series we're chatting with some…

Dallas Lawrence, Chief Communications and Brand OfficerOctober 2, 2018

Brand Insights

Our View on Bid Caching

Over the last few days there has been a great deal of industry concern about…

StaffAugust 20, 2018

Publisher Trends

Domain Spoofing, Fraud, Arbitrage, Oh My!

Late last year, Business Insider found 10 million to 30 million falsified impressions on low…

Kimberlyn Dennis-Smith, Buyer Development DirectorFebruary 1, 2018

Brand Insights

Buyer Spotlight: Universal McCann

We chatted with Alex Andreyev, VP, Partner, Integrated Investment at Universal McCann Worldwide on programmatic…

StaffOctober 31, 2017

Videos

Fraud: View from the Front Lines – Video & Mobile (2017)

StaffOctober 1, 2017