Mobile InnovationPublisher TrendsProduct Updates App-ads.txt – a critical tool for mobile app publishers to stop bundle spoofing On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…StaffApril 12, 2019
Product Updates How OpenX is Collaborating with Google to Realize its New Product and Technology Strategy Earlier this week, Openx and Google announced a first of its kind collaboration that will…Paul RyanJanuary 23, 2019
Videos Charting the Future of Marketplace Quality with John Murphy Our OpenXperts series profiles some of OpenX's most innovative thought leaders as they describe their…John Murphy, VP of Marketplace QualityDecember 17, 2018
Brand InsightsPublisher Trends Committing To Quality and Accountability Through Shared Principles for Programmatic Earlier today, many of the industry’s leading sell-side exchanges released a joint statement of principles…Tim CadoganOctober 17, 2018
Brand InsightsPublisher Trends Rethinking Consumer Engagement at AWNY 2018 Another Advertising Week has come to a close and as industry leaders leave the ‘Big…Stephanie HernandezOctober 9, 2018
Brand InsightsVideos Insights from Amino Payments at Advertising Week NY In the next installment of our "Exploring Digital Minds" video series we're chatting with some…Ian Davidson, Platform Demand at OpenXOctober 5, 2018
Publisher TrendsVideos Insights from Business Insider at Advertising Week NY In the next installment of our "Exploring Digital Minds" video series we're chatting with some…Dallas Lawrence, Chief Communications and Brand OfficerOctober 5, 2018
Culture CornerVideos Insights from TAG at Advertising Week NY In the next installment of our "Exploring Digital Minds" video series we're chatting with some…Dallas Lawrence, Chief Communications and Brand OfficerOctober 2, 2018
Brand Insights Our View on Bid Caching Over the last few days there has been a great deal of industry concern about…StaffAugust 20, 2018
Publisher Trends Domain Spoofing, Fraud, Arbitrage, Oh My! Late last year, Business Insider found 10 million to 30 million falsified impressions on low…Kimberlyn Dennis-Smith, Buyer Development DirectorFebruary 1, 2018
Brand Insights Buyer Spotlight: Universal McCann We chatted with Alex Andreyev, VP, Partner, Integrated Investment at Universal McCann Worldwide on programmatic…StaffOctober 31, 2017