At Cannes Lions 2025, OpenX brought together industry experts for a critical conversation about the persistent undervaluing of news media in advertising. Moderated by Anothony Katsur, CEO of IAB Tech Lab, the panel featured Amanda Forrester (VP of Marketing and Communications, OpenX), Victoria Milo (SVP, Media Solutions & Emerging Technology, Monks), Alena DeSalvo (VP of Marketing, Sightly), and Peter Yardley-Jones (VP, Inventory Management & Yield Ops, BBC Studios).
The panel addressed the global decline in news media ad spend, driven largely by brand safety concerns amidst today’s volatile political climate. Panelists emphasized how supply-side targeting can significantly improve advertiser confidence and campaign performance.
Watch their conversation above or via this link, and discover how OpenX is transforming news media advertising through advanced curation solutions and partnerships with Sightly and Scope3.
Ready to elevate your news advertising strategy? Contact us today.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
