Our OpenXperts series profiles some of OpenX’s most innovative thought leaders and offers them a platform to illustrate their vision for the future of the industry.
OpenX VP of Marketplace Quality John Murphy recalls the progress the industry has made in terms of quality over the last year and offers his insight on what brands and agencies can do to successfully combat fraud in 2019.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
