This webinar will demonstrate how effective audiences are created, activated, and measured in OpenAudience including:
- Examples of audience creation, spanning pre-packaged Partner Audiences, 1st party seeded Custom Audiences and Lookalike Audiences.
- How to activate audiences across the open web – in one workflow – by federating our market’s leading identity solutions and data providers.
- A look at how audiences can be selected and optimized with new supply-side signals and measured for either online or offline KPIs
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
