At Cannes Lions 2025, OpenX hosted a panel featuring industry leaders exploring the shifting dynamics of CTV advertising. Moderated by Tameka Kee, SVP of Programming and Operations at CIMM, the discussion included insights from Scott Ensign (Chief Strategy Officer, Butler/Till), Aulden Kaye Yi (Head of Advertising Partnerships, Philo), Matt Sattel (Chief Revenue Officer, OpenX), and Ashwin Navin (co-founder and CEO, Samba TV).
The panel delved into how economic volatility is driving advertisers toward biddable CTV, why traditional upfront commitments are changing, and how real-time bidding empowers advertisers to scale unique creative formats efficiently.
Watch their conversation above or via this link, and learn how TV by OpenX is leading the evolution in biddable CTV to maximize flexibility and performance for advertisers and publishers.
Ready to redefine your CTV strategy? Contact us today to discover the benefits of going biddable.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
