Brand InsightsCulture Corner Redefining the Consumer Experience at the 2018 OpenX Demand Summit It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…StaffNovember 7, 2018
Mobile InnovationBrand Insights Gaining Brand Insights from the Political Advertising Trenches With this year's midterm elections coming to a close, voter turnout is predicted to have…Dallas Lawrence, Chief Communications and Brand OfficerNovember 6, 2018
Brand InsightsVideos Insights from The Trade Desk at Advertising Week NY In the next installment of our "Exploring Digital Minds" video series we're chatting with some…Ian Davidson, Platform Demand at OpenXOctober 8, 2018
Brand InsightsVideos Insights from Viacom at Advertising Week NY In the next installment of our "Exploring Digital Minds" video series we're chatting with some…Ian Davidson, Platform Demand at OpenXOctober 5, 2018
Culture CornerVideos Exploring Digital Minds: Insights from Hewlett Packard Enterprise at the OpenX Brand Summit Episode 3 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…StaffSeptember 27, 2018
Culture CornerVideos Exploring Digital Minds: Insights from SharkNinja at the OpenX Brand Summit Episode 2 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…StaffSeptember 20, 2018
Culture CornerVideos Exploring Digital Minds: Insights from Joey Leichman at the OpenX Brand Summit Follow the OpenX leadership team as they interview some of the industry's most influential stakeholders…StaffSeptember 18, 2018
Brand Insights Buyer Spotlight: Universal McCann We chatted with Alex Andreyev, VP, Partner, Integrated Investment at Universal McCann Worldwide on programmatic…StaffOctober 31, 2017
Brand InsightsProduct Updates Bid Smarter, Not Harder with Exchange-Level Insights Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…StaffAugust 1, 2017
Mobile InnovationBrand InsightsCulture Corner #MWC17: Re-Inventing Advertising in a Mobile-First World After a week spent navigating through the madness that is Mobile World Congress — recovering…StaffMarch 2, 2017
Mobile InnovationBrand InsightsCulture Corner #MWC17: Live Video and Chat Bots Usher in the Era of Real-time Content While many come to MWC in Barcelona to discover the latest in mobile phones, driverless…StaffFebruary 28, 2017
Brand InsightsPublisher Trends How OpenX Keeps Partners Safe from Attacks Like Methbot This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…StaffDecember 23, 2016