It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…
StaffNovember 7, 2018
Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018
Late last year, Business Insider found 10 million to 30 million falsified impressions on low…
Kimberlyn Dennis-Smith, Buyer Development DirectorFebruary 1, 2018
The future of ad tech was high on the list of priorities for digital publishers,…
StaffSeptember 28, 2017
Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…
StaffSeptember 7, 2017
Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017
Trust, but Verify Don’t assume that all data is created equal in terms of quality…
Dmitri KazanskiJune 15, 2017
Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…
Dmitri KazanskiJune 6, 2017