On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…
StaffApril 12, 2019
Earlier this year, OpenX released its opt-in video ad format into beta after a successful…
StaffDecember 6, 2018
Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018
Another Advertising Week has come to a close and as industry leaders leave the ‘Big…
Stephanie HernandezOctober 9, 2018
As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…
StaffAugust 24, 2017
Last week we hosted our first Mobile App Summit in Seattle, bringing together our closest…
StaffAugust 10, 2017
As more people consume content in mobile environments, particularly in app, it’s no surprise that…
StaffMay 19, 2017
OpenX Ad Exchange can now work with Accelerated Mobile Pages (AMP) with little to no…
StaffApril 4, 2016
According to a recent report from Flurry, U.S. consumers are now spending 198 minutes per…
StaffMarch 1, 2016
Attendees of Mobile World Congress (MWC) have come to expect an incisive view of where…
StaffFebruary 26, 2016