Mobile InnovationPublisher TrendsProduct Updates App-ads.txt – a critical tool for mobile app publishers to stop bundle spoofing On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…StaffApril 12, 2019
Mobile InnovationBrand Insights How to Target your High-Value Mobile Users at Scale Earlier this year, OpenX released its opt-in video ad format into beta after a successful…StaffDecember 6, 2018
Mobile InnovationBrand Insights Gaining Brand Insights from the Political Advertising Trenches With this year's midterm elections coming to a close, voter turnout is predicted to have…Dallas Lawrence, Chief Communications and Brand OfficerNovember 6, 2018
Mobile InnovationProduct Updates How to Target your High-Value Mobile Users at Scale Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…StaffOctober 10, 2018
Brand InsightsPublisher Trends Rethinking Consumer Engagement at AWNY 2018 Another Advertising Week has come to a close and as industry leaders leave the ‘Big…Stephanie HernandezOctober 9, 2018
Mobile InnovationProduct Updates Choosing a Monetization SDK: Seek Quality and Differentiated Demand Across Formats As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…StaffAugust 24, 2017
Mobile InnovationCulture Corner Exploring Seattle and Mobile Programmatic Opportunities (In That Order) Last week we hosted our first Mobile App Summit in Seattle, bringing together our closest…StaffAugust 10, 2017
Mobile InnovationCulture Corner 3 Questions for Maggie Mesa, VP of Mobile Business Development 1.Who is Maggie Mesa, what do you do at OpenX, and how do you make…StaffAugust 2, 2017
Mobile InnovationProduct Updates Four Pathways to Better Mobile Monetization As more people consume content in mobile environments, particularly in app, it’s no surprise that…StaffMay 19, 2017
Mobile InnovationProduct Updates OpenX + AMP = An Awesome Mobile Web OpenX Ad Exchange can now work with Accelerated Mobile Pages (AMP) with little to no…StaffApril 4, 2016