By OpenX in Brand Insights

As Buyers Turn to Data and Deals, OpenX Delivers

This post is by Matt Sattel, SVP Buyer Development at OpenX. As a former client of OpenX, I had the opportunity to work with the platform and was impressed with their differentiated product set. While historically, buyers have thought of SSPs as a commodity, I saw OpenX building buyer-facing products and tools that proved SSPs […]

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