TheXchange: Adtech Blog

Thought Leadership

OpenX Talks Sustainability at This Year’s Advertising Week: Powerful Strategies and Real Solutions

By Valter Sciarrillo

Product Updates

The Next Move in Video Advertising: Video by OpenX

By OpenX

Brand Insights

Sustainability in Advertising: OpenX Brings Major Brands and Thought Leaders Together at Cannes Lions

By Wenner Exius

Product Updates

OpenX and Sustainability: Walking the Walk

By Wenner Exius

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Campaign @campaignmag ·

23 Nov

Congratulations to: @OpenX

For winning Campaign Ad Net Zero's SSustainability Best Practice Award - Adtech Services
category
#CampaignANZawards

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OpenX @openx ·

22 Nov

Wondering if your ad tech partners are losing focus on your business as they jockey for position in the market? Read today's article from our own Geoff Wolinetz and make sure you own your future success during this critical time of year and beyond. http://bit.ly/3GCUori

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Product Updates

OpenAudience Access: A Destination to Sell and Activate Your Data

By Rich Calkins

Uncategorized

Insights from the Buy-Side: Justin Sous at Kepler Group

By Joey Leichman

OpenX Corporate

Walgreens Advertising Group Announces Collaboration With OpenX

By Wenner Exius

Brand Insights

Insights from the Buy-Side: Gillian MacPherson at Epsilon

By Jonathan Camargo

OpenX Corporate

Context around the recent OpenX/FTC settlement

By OpenX

Publisher Trends

1P a Big Part of the Future for Publishers

By Wenner Exius

Brand Insights

Insights from the Buy-Side: Amy Leung at TD Bank

By OpenX

Brand Insights

Insights from the Buy-Side: Jessica Lough at Digitas NA

By OpenX

By OpenX in Brand Insights

As Buyers Turn to Data and Deals, OpenX Delivers

This post is by Matt Sattel, SVP Buyer Development at OpenX. As a former client of OpenX, I had the opportunity to work with the platform and was impressed with their differentiated product set. While historically, buyers have thought of SSPs as a commodity, I saw OpenX building buyer-facing products and tools that proved SSPs […]

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How to Cut the Carbon Emissions of the Advertising Industry without Sacrificing Quality or Performance

Welcome to First-Party Data Media Buying with Permutive

Vote for OpenX’s ‘Path to Net-Zero’ in the Shorty Impact Awards

Advertising Week Was All About Sustainability. We Can Help You Get Smart About It Fast.

OpenX Talks Sustainability at This Year’s Advertising Week: Powerful Strategies and Real Solutions

The Next Move in Video Advertising: Video by OpenX

Sustainability in Advertising: OpenX Brings Major Brands and Thought Leaders Together at Cannes Lions

OpenX and Sustainability: Walking the Walk

Follow theXchange on Twitter

OpenAudience Access: A Destination to Sell and Activate Your Data

Insights from the Buy-Side: Justin Sous at Kepler Group

Walgreens Advertising Group Announces Collaboration With OpenX

Insights from the Buy-Side: Gillian MacPherson at Epsilon

Context around the recent OpenX/FTC settlement

1P a Big Part of the Future for Publishers

Insights from the Buy-Side: Amy Leung at TD Bank

Insights from the Buy-Side: Jessica Lough at Digitas NA

As Buyers Turn to Data and Deals, OpenX Delivers

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