Product Updates

OpenX’s Private Marketplaces VIP Service

OpenX has made service a priority for our partners in this ever-evolving industry. Last month,…

StaffJune 6, 2018

Brand InsightsProduct Updates

Bid Smarter, Not Harder with Exchange-Level Insights

Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…

StaffAugust 1, 2017

Publisher Trends

Publisher Spotlight: Match Media Group

Match Media Group, a leader in online dating services, reaches 62 million users globally across…

StaffJuly 31, 2017

Publisher TrendsProduct Updates

How Multi-Publisher PMPs Take Private Marketplaces to the Next Level

Private marketplaces (PMPs) have been around for several years now and their popularity will soar…

Renaldo Davis, Senior Programmatic ManagerMay 3, 2017

Product Updates

Programmatic Direct 101 for Buyers: When to Choose Which Buying Method

Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…

StaffMarch 27, 2017

Product Updates

Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work?

Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…

StaffMarch 21, 2017

Product Updates

Programmatic Direct 101 for Buyers: Understanding PMP Deal Types

Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…

StaffMarch 8, 2017

Publisher Trends

Publisher Spotlight: Advance Local

What do you do as a great content leader? Like everyone else, we’re trying to…

StaffJanuary 23, 2017

Brand InsightsPublisher Trends

Three Questions for Paul Sternhell

1. Who is Paul Sternhell, what do you do at OpenX, and how do you make…

StaffJanuary 18, 2017

Brand Insights

The Private Marketplace Deal Creation Process is Broken… And Here’s How to Fix It

Advertising always begins with the media buyer… Who is their audience? What are their campaign…

Jenny Hagan, Sr. BD Manager, Platform Demand, OpenXNovember 3, 2016