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Programmatic Direct

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PublishersMarch 1, 2019

How OpenX and VICE Partnered To Unlock the Value of Programmatic Guaranteed Video

By OpenX

PublishersJuly 16, 2018

Exchange-Side Audience Targeting: The New Paradigm

By Dmitri Kazanski

MobileAugust 2, 2017

3 Questions for Maggie Mesa, VP of Mobile Business Development

By OpenX

OpenX Innovations, PublishersJune 15, 2017

3 Tips for Evaluating Data

By Dmitri Kazanski

OpenX InnovationsJune 6, 2017

How to Leverage Data for Programmatic Direct: Types of Targeting Data

By Dmitri Kazanski

OpenX Innovations, PublishersMay 3, 2017

How Multi-Publisher PMPs Take Private Marketplaces to the Next Level

By OpenX

OpenX InnovationsMarch 27, 2017

Programmatic Direct 101 for Buyers: When to Choose Which Buying Method

By OpenX

OpenX InnovationsMarch 21, 2017

Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work?

By OpenX

OpenX InnovationsMarch 8, 2017

Programmatic Direct 101 for Buyers: Understanding PMP Deal Types

By OpenX

Brands & Agencies, PublishersJanuary 18, 2017

Three Questions for Paul Sternhell

By OpenX

Brands & Agencies, PublishersDecember 15, 2016

Combating Fraud – Part 3: The Right Approach

By OpenX

Brands & Agencies, PublishersNovember 30, 2016

The Agency Guide to Programmatic: Lesson One

By Nicole Scaglione, Director of Buyer Development, OpenX

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