First party data is very valuable to buyers because it can yield a high return…
Dmitri KazanskiJuly 16, 2018
Trust, but Verify Don’t assume that all data is created equal in terms of quality…
Dmitri KazanskiJune 15, 2017
Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…
Dmitri KazanskiJune 6, 2017
Private marketplaces (PMPs) have been around for several years now and their popularity will soar…
Renaldo Davis, Senior Programmatic ManagerMay 3, 2017
Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…
StaffMarch 27, 2017
Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…
StaffMarch 21, 2017
Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…
StaffMarch 8, 2017
This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…
StaffDecember 23, 2016
Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…
StaffDecember 15, 2016
If you’re not buying inventory directly from a publisher via an IO, it’s important to…
Nicole Scaglione, Director of Buyer Development, OpenXNovember 30, 2016