Publisher Trends How OpenX and VICE Partnered To Unlock the Value of Programmatic Guaranteed Video Programmatic guaranteed deals are often positioned as “the best of both worlds” - publishers can…StaffMarch 1, 2019
Publisher Trends Exchange-Side Audience Targeting: The New Paradigm First party data is very valuable to buyers because it can yield a high return…Dmitri KazanskiJuly 16, 2018
Mobile InnovationCulture Corner 3 Questions for Maggie Mesa, VP of Mobile Business Development 1.Who is Maggie Mesa, what do you do at OpenX, and how do you make…StaffAugust 2, 2017
Publisher TrendsProduct Updates 3 Tips for Evaluating Data Trust, but Verify Don’t assume that all data is created equal in terms of quality…Dmitri KazanskiJune 15, 2017
Product Updates How to Leverage Data for Programmatic Direct: Types of Targeting Data Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…Dmitri KazanskiJune 6, 2017
Publisher TrendsProduct Updates How Multi-Publisher PMPs Take Private Marketplaces to the Next Level Private marketplaces (PMPs) have been around for several years now and their popularity will soar…Renaldo Davis, Senior Programmatic ManagerMay 3, 2017
Product Updates Programmatic Direct 101 for Buyers: When to Choose Which Buying Method Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…StaffMarch 27, 2017
Product Updates Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work? Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…StaffMarch 21, 2017
Product Updates Programmatic Direct 101 for Buyers: Understanding PMP Deal Types Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…StaffMarch 8, 2017
Brand InsightsPublisher Trends Three Questions for Paul Sternhell 1. Who is Paul Sternhell, what do you do at OpenX, and how do you make…StaffJanuary 18, 2017
Brand InsightsPublisher Trends How OpenX Keeps Partners Safe from Attacks Like Methbot This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…StaffDecember 23, 2016
Brand InsightsPublisher Trends Combating Fraud – Part 3: The Right Approach Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…StaffDecember 15, 2016